MCDONALD’S TARGETS HIPSTERS WITH ITS BURGER BIKE TOTE / video

 McBike專為自行車族所設立的Mcbike得來速專用道以及特別攜帶包裝已經在哥本哈根開跑!!

Good news for cyclists who couldn’t quite figure out how to stuff their happy meals into their messenger bags: McDonald’s has you covered. Sort of. For its newest ad campaign, the burger-slinging chain partnered with global ad agency Tribal to design a new form of packaging made specifically for people on two wheels.

Called the McBike, the packaging is designed to carry a burger, fries, and a drink. Cyclists simply hook the box onto their handlebars and pedal off to the park to enjoy their well-rounded meal. The packaging then unfolds, revealing two little pockets where the fries and burger have been gently cocooned during the commute. It’s like a little fat- and sugar-filled purse, and it’s great.

VIA